Seller's Guide

Deciding when and why to sell

There are dozens of reasons for people to want to sell their home or investment property. Clarifying the reason beforehand will make it easier to target the right buyers and help you determine your short-term and long-term real estate goals. 

Marketing

Heather creates an innovative and personalized approach that showcases your property’s best attributes using her multifaceted background. With decades of experience in the local market, Heather can determine the best time to sell and use a tactile, honest, and aggressive approach that helps you net top dollar for your home.

Preparation

Preparation goes a long way toward convincing buyers to give your property a second look and increase the overall appeal. There are several steps you can take to make your house pop and stand out on a crowded market.

• Curb appeal –– Never underestimate the impact of making an excellent first impression. The outside of your house is the first thing people see when they arrive, and you want it to look clean and fresh. Curb appeal can make or break a decision before a buyer steps foot inside.
• Staging –– Heather has access to a vast network of experts and local vendors who can provide professional staging services to ensure your home looks inviting. You can help with this stage by decluttering and depersonalizing the space beforehand.
• Inspections –– It’s always a good idea to get an inspection done before you put your house on the market to figure out if there are certain easy repairs you can make to help your home sell for more money.